Sai & Nidhi . Engineer & HR Personnel

We were introduced to Serene recently through our property agent, who has been a guardian mother to Nidhi for the past few years. We are extremely grateful to Serene for taking time to share with us the importance and nuances of financial planning and insurance. Serene has impressed us with her approach to understand our background and priorities and customizing our sessions specifically to suit the needs of a young couple like us. The awareness we got is now going to help us make better and informed financial decisions. We also got exposure to financial planning tools she invested in and use that will help us plan and map out our future investments. No policies were pushed to us and no immediate sales pitches were made to quickly make us sign a policy. Instead, our background, current financial situation, future needs and plans were carefully considered and understood before even suggesting what we could consider. Options and recommendations were clearly summarized for us to consider and besides, all our queries were answered patiently and professionally. We greatly appreciate the customized and customer-specific approach Serene adopted with such patience and clarity. Young adults can not only sign-up suitable policies or start investments but also receive financial education with expert perspectives from her. Financial knowledge is the key to financial success. It doesn’t take long for us to see her sincerity, commitment and professionalism in the way she does her business , let alone all her existing clients over the 20 yrs and especially those who had begun their financial journey with her with all the necessary fundamental financial knowledge to make informed decisions confidently . Thank you, Serene for your invaluable service.

Wee Jin & Jean. Daddy & Mummy of Jay Ong

I was introduced to Serene through a friend in university and had my first policy with her in 2011. My wife and child have policies with her. When my child was just born, I remember that she sent us a gift hamper to congratulate us. When my child needed surgery later on, the claim procedure was smooth and uneventful, which can only be a good thing! Serene has kept in contact through the years and is not the sort to contact me out of the blue to buy more. When it was National Day, she even sent me a link to receive our nation’s flag (for free)!! What I find reassuring about Serene is that she has been in the business for decades. When you need help, instead of finding out your adviser has left for another job, it is nice to know that she will be there. She knows her products inside out, including all the nitty gritty, and gets back to you with information in a timely manner. Serene knows life has many demands and has helped my family and I get some protection for what is important.

Mary Chiang . Physiotherapist

Serene has been my financial consultation for more than 15 years . I have learnt much from her . Serene consistently provides post sale support promptly. She will update me on the latest product that may enhance my asset without being pushy. I Have no reservation in recommending her service to my friends who require financial planning. Kudos to you Serene.

Celine Choe . Product Development Strategist

I first got to know Serene at a work event when I was a fresh graduate. She introduced me to financial planning and got me started on my protection plans. Serene is a veteran in this industry given her experience from the banking sector. Regardless of your background or work experience, Serene takes the time to understand your financial and protection needs. She provides quality service, not only ensuring that you are well protected but in times of claims, she would do her best to assist you.

Kang Ying. Pastor & Mentor

I got to know Serene when we attended the same church cell group together around 1988/89. At that time, she was working in the bank, running the branch operations and thereafter moving to the headquarters , serving the retail market with various loan facilities before transiting to the financial services sector as a financial consultant . Serene is a caring and loving person. She is always helping and serving others in whatever ways she can. I always enjoy her company and the valuable inputs/ suggestions/ recommendations she gave in the financial area and other personal areas as well.. She is a good friend, not just my Financial Consultant. She always looks out for my best welfare and not just about selling or promoting the products. This is the key point I saw in her profession all these years. Serene genuinely cares for each of her clients/ friends and their family members. She remembers our birthdays; always updating us on the new changes in Government policies for CPF, investments, life policies etc. and she always remind us to manage our financial resources well and not to leave them idle. Serene is very versatile , she can advise and work with people of all ages and offer good advice on how to maximise our financial resources according to our willingness to invest and risk appetite. I am very happy she has become my Financial Consultant and I value her advice and services , which have helped me plan and grow my wealth well all these years.

Elaine Seah . Advisor YWAM

I’ve known Serene for more than 40 years and for most of those years she has served me as my insurance and investment advisor. I’ve stayed with her as I faced changes in my life’s profile and circumstance as she has understood and met my changing investment needs and preferences. When I needed a fresh briefing of insurances I had taken years past, she had been patient to re-explain the scope of the coverage and payment. She has served me well since she became my financial service provider that I’ve not found a need to look for another. I would recommend her to anyone seeking an experienced, knowledgeable and honest financial adviser whom you could work with over changing life’s seasons.