Celine Choe . Product Development Strategist

I first got to know Serene at a work event when I was a fresh graduate. She introduced me to financial planning and got me started on my protection plans. Serene is a veteran in this industry given her experience from the banking sector. Regardless of your background or work experience, Serene takes the time to understand your financial and protection needs. She provides quality service, not only ensuring that you are well protected but in times of claims, she would do her best to assist you.

Soh Kee Seng. IT Facility Manager

I first got to know Serene Ho back in 2003 when she took over as my servicing agent. I was hesitant initially thinking that she will be yet another ordinary agent who is only interested in selling . However, she impressed me with her sincerity, looking out always for my interests whenever we meet . We stayed connected with periodic updates and reviews . Serene engages with her clients well as I find her passionate and experienced in what she does. Her advice is often comprehensive as she patiently explains and explores with me strategies that best suit my changing circumstances and needs over the years. I am glad I took her advice where applicable and needed as recently I became a beneficiary to my own financial plans which I took up following her diligent follow up and advice. Serene again showed her commitment delivering her exceptional service that exceeded my expectation with my claim. She is definitely my choice financial consultant and will not hesitate to recommend her to my family, friends and colleagues.

Mary Chiang . Physiotherapist

Serene has been my financial consultation for more than 15 years . I have learnt much from her . Serene consistently provides post sale support promptly. She will update me on the latest product that may enhance my asset without being pushy. I Have no reservation in recommending her service to my friends who require financial planning. Kudos to you Serene.

Mrs Christine Low .A Retiree /Ex teacher

I knew Serene Ho as my Economics student in Raffles Institution in 1970s, a bright and diligent student! I reconnected with Serene at a class reunion and when I learnt that she has become a successful consulant with Prudential , I approached her for financial advice for my grandchildren back in early 2000. She spent time advising me on how to provide for my my grandchildren’s future education . Serene patiently went through various options to help me understand the dfiferent benefits and this enabled me to make an informed decision based on my goals and dreams for them . I greatly appreciated her strong empathy , her skill and most of all her integrity. Early this year in 2022, I again consulted Serene on Estate planning to provide and protect my growing up 21 yr old grandson and 17 yr old grand-daughter . Based on their individual needs, Serene very painstakingly explained in a graphic manner the type of investments for my grandson and income protection for my grand-daughter. She helped me put in place what I wish for them to take care of them when I am not around, She had also accompanied me to settle my Will when I told her I needed to rewrite my Will and have my LPA done. Not only did she recommend me to a professional Will writer , she even accompanied me on all the 3 visits to the Will-Writer’s office to give me some much-needed advice and confidence. I appreciate the extra effort that Serene took in spending time with me to help address my nagging fears and concerns with regard to my estate planning . Her professionalism is indeed hard to come by nowadays especially when people are always in a hurry! I am glad to have found a consultant whom I can trust with confidence.

Sai & Nidhi . Engineer & HR Personnel

We were introduced to Serene recently through our property agent, who has been a guardian mother to Nidhi for the past few years. We are extremely grateful to Serene for taking time to share with us the importance and nuances of financial planning and insurance. Serene has impressed us with her approach to understand our background and priorities and customizing our sessions specifically to suit the needs of a young couple like us. The awareness we got is now going to help us make better and informed financial decisions. We also got exposure to financial planning tools she invested in and use that will help us plan and map out our future investments. No policies were pushed to us and no immediate sales pitches were made to quickly make us sign a policy. Instead, our background, current financial situation, future needs and plans were carefully considered and understood before even suggesting what we could consider. Options and recommendations were clearly summarized for us to consider and besides, all our queries were answered patiently and professionally. We greatly appreciate the customized and customer-specific approach Serene adopted with such patience and clarity. Young adults can not only sign-up suitable policies or start investments but also receive financial education with expert perspectives from her. Financial knowledge is the key to financial success. It doesn’t take long for us to see her sincerity, commitment and professionalism in the way she does her business , let alone all her existing clients over the 20 yrs and especially those who had begun their financial journey with her with all the necessary fundamental financial knowledge to make informed decisions confidently . Thank you, Serene for your invaluable service.

Mrs William Loh. Teacher

After my previous financial advisor left the service, I got to know Serene through a close friend. Serene has always been earnest about ensuring that the investments I make meet the needs of mine and of my growing family. Serene fully understands that I, as a full-time working mother, have lots of commitments to attend to. She is meticulous to ensure that I can financially manage the long term upkeep of my investments and stretches every dollar that I spent. She has gone the extra mile to advise about the importance of forward planning for possible early retirement. Over the years, she assumes great responsibilities to make regular check-ins on my well-being and is consistent in keeping me updated on any changes in my policies or market movements. She is a responsive go-to person whenever I have any queries about certain claims or policy matters, even if the claimant of concern was not her client. I loved it that her conversations with me have always been very objective, analytical and concise. I am grateful to have found such an attentive consultant like Serene to work alongside with me to meet my financial goals.